Expect Micheal Saylor to purchase all your Bitcoins the minute you stop paying attention.

The MicroStrategy CEO announced today that the enterprise software maker had purchased over $10 million worth of Bitcoin, adding to its war chest of over two billion dollars worth of the asset already.

“MicroStrategy has purchased approximately 295 bitcoins for $10.0 million in cash, at an average price of ~ $33,808 per #bitcoin,” announced Saylor on Twitter, adding the company now held 71,079 Bitcoin acquired for $1.145 billion at an average price of ~ $16,109 per Bitcoin.

Saylor, and MicroStrategy, have been purchasing Bitcoin since last year, starting with a $250 million purchase that expanded more to over $450 million, to later over a billion dollars. The firm has pledged to invest all of its excess treasury funds into Bitcoin moving forward.

The firm is also urging other companies to buy Bitcoin for their treasury funds. Last week, as CryptoSlate reported, MicroStrategy invited companies and business executives to its upcoming seminar on the asset class wherein the firm shall release its “Bitcoin Playbook.”

That, in turn, is said to contain legal, governance, and financial considerations for other corporations to consider and refer to while making their own Bitcoin purchases.

It will be presented by MicroStrategy CFO Phong le, who will walkthrough corporations and attendees about key strategic and operational considerations and associated steps to consider for corporations integrating Bitcoin into a treasury reserve strategy.

Meanwhile, the news of today’s purchase came right after Saylor said this morning, “My formula for success is rise early, work late, and buy #bitcoin.” 

But who knew he would actually end up doing that?

Update: An earlier version of this article incorrectly stated how much Bitcoin MicroStrategy owns.

Bitcoin, currently ranked #1 by market cap, is up 2.38% over the past 24 hours. BTC has a market cap of $644.47B with a 24 hour volume of $61.08B.

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